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Levy Library Blog

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09/15/2016
Angelyn Thornton
No Subjects

We invite all members of the Mount Sinai Post Doc community to join us for two custom Scientific Publishing workshops. Check out the flyer below for more details!

Visit our registration page to sign up!

09/14/2016
Angelyn Thornton
No Subjects

On Tuesday, September 16 2016, Levy Library hosted a half day seminar,”Research Impact: Beyond h-Index.” The seminar sought to highlight issues surrounding research impact and evaluation, including shifting paradigms in the realm of traditional research metrics (i.e,. h-Index, Impact Factor) and alternative metrics, also known as “Altmetrics.” Lively discussion, engaging speakers, and an interactive ImpactClinic resulted in a successful event. Thanks to all who attended!

Dr. Marta Filizola, PhD, Dean, Graduate School of Biomedical Sciences

Dr. Gali Halevi, PhD, MLS, Director, Levy Library, Icahn School of Medicine at Mount Sinai

Dr. Joshua Drew, PhD, Lecturer and Director MA in Conversation Biology Program, Columbia University

Andrea Michalek, Founder & President, Plum Analytics

ImpactClinic participants had the opportunity to meet with librarians for help with their research impact needs

If you want more information on traditional research metrics, like h-Index & Impact Factor or want to learn more about altmetrics, our PlumX initiative, or signing up for an ORCID ID, contact us at refdesk@mssm.edu

09/09/2016
Angelyn Thornton
No Subjects

By Gali Halevi, PhD, MLS

On Tuesday, September 7, 2016, Chief Director Gali Halevi, PhD, MLS presented a workshop at the Israeli Information Specialists in High-Tech in Tel-Aviv, Israel. Organized by two leading Israeli information specialists, Inbar Yasur and Sarit Haim, the workshop focused on content marketing strategies for libraries.

In an era where library budgets and staffing levels are suffering, creating a strategic marketing approach to communicate the value of the library is crucial. Regardless of the type of library; whether public, academic, research or medical, strategic marketing principles can serve to increase service awareness and showcase staff expertise.  In addition, channels to create revenue streams were discussed and presented.  The workshop demonstrated the Levy Library’s approach to marketing by sharing our activities on all levels of patron engagement across departments and institutions at Mount Sinai.

The audience was diverse and was comprised of medical, academic, corporate librarians and information specialists, which resulted in lively and dynamic discussion. Considering the differences is regulatory guidelines and social media use between Israel and the USA, the workshop covered practical approaches for content marketing deployment.

The workshop was a great success with overwhelmingly positive feedback from the attendees. As a former Information Specialist in Israel, it was a great honor for Dr. Halevi to run the workshop, share experiences and contribute to the promotion of libraries in Israel.

The workshop slides can be downloaded through SlideShare:  http://www.slideshare.net/galih5/increasing-the-value-of-the-library-through-content-marketing

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