By Gali Halevi, PhD, MLS
On Tuesday, September 7, 2016, Chief Director Gali Halevi, PhD, MLS presented a workshop at the Israeli Information Specialists in High-Tech in Tel-Aviv, Israel. Organized by two leading Israeli information specialists, Inbar Yasur and Sarit Haim, the workshop focused on content marketing strategies for libraries.
In an era where library budgets and staffing levels are suffering, creating a strategic marketing approach to communicate the value of the library is crucial. Regardless of the type of library; whether public, academic, research or medical, strategic marketing principles can serve to increase service awareness and showcase staff expertise. In addition, channels to create revenue streams were discussed and presented. The workshop demonstrated the Levy Library’s approach to marketing by sharing our activities on all levels of patron engagement across departments and institutions at Mount Sinai.
The audience was diverse and was comprised of medical, academic, corporate librarians and information specialists, which resulted in lively and dynamic discussion. Considering the differences is regulatory guidelines and social media use between Israel and the USA, the workshop covered practical approaches for content marketing deployment.
The workshop was a great success with overwhelmingly positive feedback from the attendees. As a former Information Specialist in Israel, it was a great honor for Dr. Halevi to run the workshop, share experiences and contribute to the promotion of libraries in Israel.
The workshop slides can be downloaded through SlideShare: http://www.slideshare.net/galih5/increasing-the-value-of-the-library-through-content-marketing