By Robin Milford, MSIS & Gali Halevi, MLS, PhD
We tracked over 7,000 articles authored by Icahn School of Medicine at Mount Sinai authors from 2012-2014. Using PLUM Analytics, we analyzed the social media attention to these articles including Twitter, Facebook, Google Plus. As can be seen from below graph, articles published by ISSMS researchers have been gaining significant social media attention in two years.
Our analysis results mean that more people are finding ISSMS research interesting and have been spreading the word about it on social media, which significant as it points to the fact that our research touches people’s lives and is used as an information source.
Receiving the most attention on social media is an article published in 2014 by Dr. Philip Landrigan, Director of the Children’s Environmental Health Center and the Ethel Wise Professor and Chair of the Department of Preventative Medicine at Mount Sinai Medical Center (NYC) and his colleague Dr. Philippe Grandjean from the Department of Environmental Health at Harvard University. The article, “Neurobehavioural effects of developmental toxicity” was published in The Lancet.
As can be seen from the image below, this article gained significant attention on social media, attracting over 10,000 mentions and shares in various social media outlets. In addition, since the article was published, it was downloaded, linked out and clicked on over 900 times.
What makes this article so popular? Possibly its topic – this article offers a global strategy to control the pandemic of developmental neurotoxicity which causes a variety of birth related cognitive deficiencies such as autism, attention-deficit hyperactivity disorder, dyslexia among others.
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Grandjean, Philippe, and Philip J. Landrigan. “Neurobehavioural effects of developmental toxicity.” The Lancet Neurology 13.3 (2014): 330-338.